Dec 22, 2014

Review: Self-Service E-Commerce Platforms in the Philippines

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Photo by G.I. Barone
I have been exploring several e-commerce platforms in the past and I have had my share of shifting from one site to another. Most online sellers would settle with posting on Instagram and Facebook. While it serves its purpose, I didn't want my time to be fully occupied by the shop so I was always on the lookout for the best platform that could serve my needs. 

I started with TackThis! and I loved the features. However, as I am still very new and on the exploratory stage of the shop, I could not justify the monthly cost that they were charging. 

I then stumbled on Checkout, as recommended by a friend and I stayed with it for quite a time. However, as time goes by, I find the options quite limited especially on the customization part. 

Earlier this week, I stumbled upon an ad by Shopify wherein they offer 14-day trial for a Facebook Store at only USD9 a month (a little over PHP400). I got to try it but while it was awesome, I figured out that I still needed a website of my own since the Facebook store is only viewable for those who are using a desktop.

The Shopify Facebook App cannot be seen on mobile and on tablets and this is a big opportunity loss considering that mobile access for social media is becoming bigger and bigger. I am currently on trial and I decided to avail of the Basic Plan + Facebook Store as USD29 (around PHP1,300). While this may be way more expensive than Checkout, I can say that the features they offer justify it all. 

PS. This is an independent review. I am not affiliated with any of the three businesses in any way. 

Let me give you a side-by-side comparison of the three providers in terms of their self-service plans: 

Items Checkout TackThis Shopify
Price PHP499 PHP3,500 USD29 or PHP1,300
# of Products Unlimited Unlimited Unlimited
Mobile Store Yes Yes  Yes
Facebook Store No Yes  Yes
Custom Domain  No Yes  Yes
Analytics Yes, limited Yes  Yes, can integrate with Google Analytics
Opt-in / Membership No Yes  Yes
Custom Email Responders No Yes  Yes
Paypal Yes Yes  Yes, but Paypal Business Account only
Custom Payments (Bank Deposits, etc) Yes Yes  Yes
Delivery & Tax Options Yes Yes  Yes
Customizable Website Yes, limited to colors Yes  Yes, with wide range of themes
Trial Not indicated 30 days 14 days
Website www.checkout.ph www.tackthis.com.ph www.shopify.com

Checkout
PROS:
1. Checkout has a very helpful team who is willing to assist you any time you need them. 
2. Checkout features are good enough for a basic self-service platform. 
CONS: 
1. Lack of customization features in terms of the look and feel of the website
2. Limited options for analytics 
3. Domain cannot be customized

TackThis!
PROS:
1. Wide variety of customizable features
2. Good analytics
CONS: 
1. Very expensive plan for unlimited products 

Shopify
PROS:
1. Wide variety of customizable features
2. Awesome analytics both organic and with the GA integration
3. Features are intended for progressive marketing (opt-ins, blogs, etc) 
CONS: 
1. I haven't set up a Paypal Business account yet so I have no credit card gateway as of the moment.

So there you go, loves! If you are looking for an e-commerce platform, I hope this helped! If you have tried out the three providers, let me know which one you liked! I would love to hear your thoughts! 

xx,
Balot
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